Samsung closes the gap with Xiaomi in India's smartphone market

Last updated: July 26th, 2019 at 11:54 UTC+01:00

Samsung is closing the gap with Xiaomi as the largest smartphone vendor in India. Co-ordinate to research firms Counterpoint and Strategy Analytics, the company registered a significant growth in its market share during Q2 2019. Samsung'due south resurgence is driven past the huge popularity of its new Galaxy A and M series smartphones. The Galaxy A10 was the best-selling Samsung smartphone during the April-June 2019 period.

New strategies paying off

Samsung refreshed its smartphone portfolio this yr to amend compete confronting Chineses OEMs in markets like India. The company launched a new, online-exclusive Milky way K series to penetrate deeper into the big online market. It likewise revamped the existing Galaxy A series to launch a handful of aggressively priced upkeep and mid-range phones.

Samsung literally launched a phone at virtually every price point, and this strategy appears to be working very well. It has already regained a lot of lost basis in the smartphone market place in Bharat. Samsung saw a quarter-on-quarter (QoQ) growth of thirty% in its smartphone shipments in India, the latest data past Counterpoint shows. Its Q2 2019 market share stands at 25%. Xiaomi was the state'southward largest smartphone vendor in this menstruum with a market share of 28%.

Strategy Analytics, meanwhile, estimates Samsung to have a slightly bigger chunk of smartphone market place share in India. The firm suggests Samsung'south share to take grown year-on-year (YoY) to 26.three% in Q2 2019. Counterpoint suggested a 4% YoY turn down. It is worth mentioning here that the figures don't friction match because enquiry firms accept their own methodologies.

Samsung likewise fared meliorate in the feature telephone segment. Its share grew from 9% in Q2 2018 to 21% in Q2 2019. In the premium segment, however, OnePlus surpassed Samsung to get the number 1 in India. Overall, smartphone shipments in India grew to 37 million units in Q2 2019, which, Counterpoint claims, is a new 2d-quarter record. Strategy Analytics estimates the figures at 35.6 million units.